What a buyer sees
DESMOG UK LIMITED
Other publishing activities · London · 11042361
8staff · FY2023
9years trading
—oldest owner on file
£293kcash at bank
Your turnover is on public record
filed£625kfor the year to 2023
Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.
What your filings show moving
Staff8
20215 → 82023
Cash at bank£293k
2021£53k → £293k2023
How you sit in your trade
slowest tenth typical fastest tenth youSales per employee£78,163in the middle half
£22,157£90,921£284,125
Debtor daysdays17in the bottom quarter
1040103
Creditor daysdays0
1122106
Stock daysdaysnot on your filings
634355
Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.
What a buyer would ask 2
- The newest accounts on file are 32 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
- No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.
What a buyer would like 2
- Headcount grew from 7 to 8Growth a buyer can verify without asking you for anything.
- Debtor days better than three quarters of your tradeYours is 17 against 40 for the middle of 33 comparable companies.
What the register says
Owners
Nobody recorded with significant control.
Directors
- 48since 2019
- 50since 2019
- 43since 2019
- 41since 2019
- 61since 2019
- 65since 2021
| Year to | Turnover | Staff | Cash |
|---|---|---|---|
| 2023-12-31 | £625k | 8 | £293k |
| 2022-12-31 | £587k | 7 | £217k |
| 2021-12-31 | not filed | 5 | £53k |
A rough bracket, and why it is only that
0.4–0.9× sales£250k£560k
The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.