What a buyer sees
RED VALLEY LIMITED
Agents specialized in the sale of other particular products · Croydon · 11880831
17staff · FY2024
7years trading
73oldest owner on file
£184kcash at bank
Your turnover is on public record
filed£4.8Mfor the year to 2024
Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.
What your filings show moving
Staff17
20229 → 172024
Cash at bank£184k
2022£99k → £184k2024
How you sit in your trade
slowest tenth typical fastest tenth youSales per employee£279,694in the middle half
£149,299£348,080£932,423
Debtor daysdays85above almost all
235585
Creditor daysdays22
102778
Stock daysdays114above almost all
1449112
Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.
What a buyer would ask 6
- The newest accounts on file are 29 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
- One director on the registerA buyer's first question about a company run by one person is what happens to it if that person stops. It is usually the first thing priced.
- Everyone on the board is over 60There is no one on the register a buyer can see taking the business on. That is a discount if it stays that way and a negotiating point if it changes.
- Debtor days run high for your tradeYours is 85 against 55 for the middle of 41 comparable companies. That gap is working capital a buyer has to fund on day one, and it comes off the price.
- Stock days run high for your tradeYours is 114 against 49 for the middle of 40 comparable companies. That gap is working capital a buyer has to fund on day one, and it comes off the price.
- No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.
What a buyer would like 1
- Headcount grew from 12 to 17Growth a buyer can verify without asking you for anything.
What the register says
Owners
- 73since 2023
Directors
- 73since 2023
| Year to | Turnover | Staff | Cash |
|---|---|---|---|
| 2024-03-31 | £4.8M | 17 | £184k |
| 2023-03-31 | £3.0M | 12 | £156k |
| 2022-03-31 | £2.2M | 9 | £99k |
A rough bracket, and why it is only that
0.35–0.55× sales£1.7M£2.6M
The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.