What a buyer sees
CT GROUP (UK) TRADING LIMITED
Market research and public opinion polling · London · 07196537
51staff · FY2023
16years trading
—oldest owner on file
£532kcash at bank
Your turnover is on public record
filed£21Mfor the year to 2023
Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.
What your filings show moving
Staff51
202135 → 512023
Cash at bank£532k
2021£264k → £532k2023
How you sit in your trade
slowest tenth typical fastest tenth youSales per employee£408,814above almost all
£57,344£130,826£323,155
Debtor daysdays93in the top quarter
2061109
Creditor daysdays27
82162
Stock daysdaysnot on your filings
730102
Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.
What a buyer would ask 5
- The newest accounts on file are 38 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
- Everyone on the board is over 60There is no one on the register a buyer can see taking the business on. That is a discount if it stays that way and a negotiating point if it changes.
- A director resigned in the past yearA buyer will ask why, and will hear the answer from somewhere. Better from you.
- Debtor days run high for your tradeYours is 93 against 61 for the middle of 479 comparable companies. That gap is working capital a buyer has to fund on day one, and it comes off the price.
- No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.
What a buyer would like 2
- Headcount grew from 28 to 51Growth a buyer can verify without asking you for anything.
- Sales per employee better than three quarters of your tradeYours is 408,814 against 130,826 for the middle of 535 comparable companies.
What the register says
Owners
Nobody recorded with significant control.
Directors
- 70since 2010
- 66since 2026
| Year to | Turnover | Staff | Cash |
|---|---|---|---|
| 2023-06-30 | £21M | 51 | £532k |
| 2022-06-30 | £12M | 28 | £707k |
| 2021-06-30 | £8.0M | 35 | £264k |
A rough bracket, and why it is only that
0.4–0.9× sales£8.3M£19M
The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.