What a buyer sees
ICONS SHOP LIMITED
Other business support service activities n.e.c. · Christchurch · 06791294
22staff · FY2023
17years trading
—oldest owner on file
£1.8Mcash at bank
Your turnover is on public record
filed£19Mfor the year to 2023
Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.
What your filings show moving
Staff22
202215 → 222023
Cash at bank£1.8M
2022£6.0M → £1.8M2023
How you sit in your trade
slowest tenth typical fastest tenth youSales per employee£872,982in the top quarter
£41,286£229,589£1,187,347
Debtor daysdays19in the bottom quarter
1451109
Creditor daysdays15
92679
Stock daysdays90in the middle half
744146
Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.
What a buyer would ask 3
- The newest accounts on file are 32 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
- A director resigned in the past yearA buyer will ask why, and will hear the answer from somewhere. Better from you.
- No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.
What a buyer would like 3
- Headcount grew from 15 to 22Growth a buyer can verify without asking you for anything.
- Sales per employee better than three quarters of your tradeYours is 872,982 against 229,589 for the middle of 374 comparable companies.
- Debtor days better than three quarters of your tradeYours is 18 against 51 for the middle of 254 comparable companies.
What the register says
Owners
Nobody recorded with significant control.
Directors
- 53since 2014
- 65since 2022
- 82since 2023
- 57since 2025
| Year to | Turnover | Staff | Cash |
|---|---|---|---|
| 2023-12-31 | £19M | 22 | £1.8M |
| 2022-12-31 | not filed | 15 | £6.0M |
A rough bracket, and why it is only that
0.4–0.9× sales£7.7M£17M
The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.