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What a buyer sees

C21 MEDIA LIMITED

Publishing of consumer and business journals and periodicals · London · 03397455

36staff · FY2024
29years trading
63oldest owner on file
£445kcash at bank

Nobody can see what you turn over

11.7× spread
£560k
£6.5M

You file abbreviated accounts, as almost every company your size does, so the profit and loss account is not on public record. That band is what your balance sheet implies to anyone who looks: 3 figures against 32 companies in the same trade. An opening offer is built on the bottom of it.

What your filings show moving

Staff36
202230 → 362024
Cash at bank£445k
2022£1.2M → £445k2024

How you sit in your trade

slowest tenth typical fastest tenth you
Sales per employeenot on your filings
£17,433£102,976£251,616
Debtor daysdaysnot on your filings
1352133
Creditor daysdaysnot on your filings
923100
Stock daysdaysnot on your filings
51893

Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.

What a buyer would ask 4

  • Your turnover is not on fileYou file abbreviated accounts, as most companies your size do, so a buyer cannot see what the business turns over and has to estimate it. Working only from what you filed, the range lands between £560k and £6.5M. An opening offer is built on the low end of whatever they guess.
  • The newest accounts on file are 29 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
  • A director resigned in the past yearA buyer will ask why, and will hear the answer from somewhere. Better from you.
  • No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.

What a buyer would like 2

  • 29 years of trading on fileLongevity is the cheapest evidence there is that the business is not one contract.
  • Headcount grew from 31 to 36Growth a buyer can verify without asking you for anything.

What the register says

Owners

  • 63since 2016

Directors

  • 59since 1997
  • 63since 1997
  • 54since 2000
  • 60since 2006
  • 67since 2015
  • 44since 2018
  • 60since 2022
Accounts on public record
Year toTurnoverStaffCash
2024-03-31not filed36£445k
2023-03-31not filed31£681k
2022-03-31not filed30£1.2M

Prepared by Qapital from public records, against 105,750 companies that did publish a turnover. No figure here was supplied by the company and none of it is advice. What it is missing is everything that actually sets a price: profitability, contracts, customer concentration, and whoever would run it next.

Close the gap

The range above exists because your turnover is not on public record. Tell us what it actually is and we will place you exactly against your trade, and send it back.

Goes to one inbox. No list, no sequence, and we will not pass it on. We buy companies as well as advise on them, so if yours is one we would be interested in, we will tell you that before anything else happens.