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What a buyer sees

WILLOWSTONE GARDEN PRODUCTS LTD

Other manufacturing n.e.c. · Stratford Upon Avon · 01246324

20staff · FY2025
50years trading
60oldest owner on file
£192kcash at bank

Nobody can see what you turn over

4.0× spread
£397k
£1.6M

You file abbreviated accounts, as almost every company your size does, so the profit and loss account is not on public record. That band is what your balance sheet implies to anyone who looks: 4 figures against 96 companies in the same trade and size. An opening offer is built on the bottom of it.

What your filings show moving

Staff20
202116 → 202025
Cash at bank£192k
2021£426k → £192k2025

How you sit in your trade

slowest tenth typical fastest tenth you
Sales per employeenot on your filings
£90,438£219,207£692,212
Debtor daysdaysnot on your filings
205395
Creditor daysdaysnot on your filings
133060
Stock daysdaysnot on your filings
1144103

Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.

What a buyer would ask 3

  • Your turnover is not on fileYou file abbreviated accounts, as most companies your size do, so a buyer cannot see what the business turns over and has to estimate it. Working only from what you filed, the range lands between £397k and £1.6M. An opening offer is built on the low end of whatever they guess.
  • A director resigned in the past yearA buyer will ask why, and will hear the answer from somewhere. Better from you.
  • No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.

What a buyer would like 2

  • 50 years of trading on fileLongevity is the cheapest evidence there is that the business is not one contract.
  • Headcount grew from 15 to 20Growth a buyer can verify without asking you for anything.

What the register says

Owners

  • 60since 2016

Directors

  • 91since 1999
  • 60since 2004
  • 55since 2006
  • 72since 2010
  • 66since 2020
  • 61since 2020
Accounts on public record
Year toFiledTurnoverStaffCash
2025-10-312026-08-01not filed20£192k
2023-10-31—not filed15£432k
2022-10-31—not filed16£718k
2021-10-31—not filed16£426k

A rough bracket, and why it is only that

0.4–0.9× sales
£160k
£1.4M

The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.

Prepared by Qapital from public records, against 105,750 companies that did publish a turnover. No figure here was supplied by the company and none of it is advice. What it is missing is everything that actually sets a price: profitability, contracts, customer concentration, and whoever would run it next.

Close the gap

The range above exists because your turnover is not on public record. Tell us what it actually is and we will place you exactly against your trade, and send it back.

Goes to one inbox. No list, no sequence, and we will not pass it on. We buy companies as well as advise on them, so if yours is one we would be interested in, we will tell you that before anything else happens.