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What a buyer sees

JOHN FOWLER HOLIDAYS LIMITED

Holiday centres and villages · Barnstaple · 00834652

417staff · FY2025
61years trading
71oldest owner on file
£78kcash at bank

Your turnover is on public record

filed
£37Mfor the year to 2025

Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.

How you sit in your trade

slowest tenth typical fastest tenth you
Sales per employee£88,985above almost all
£88,985
£32,588£43,546£65,449
Debtor daysdays4below almost all
4
72252
Creditor daysdays14
14
101539
Stock daysdays31above almost all
31
4625

Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.

What a buyer would ask 2

  • Stock days run high for your tradeYours is 31 against 6 for the middle of 70 comparable companies. That gap is working capital a buyer has to fund on day one, and it comes off the price.
  • No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.

What a buyer would like 3

  • 61 years of trading on fileLongevity is the cheapest evidence there is that the business is not one contract.
  • Sales per employee better than three quarters of your tradeYours is 88,985 against 43,546 for the middle of 259 comparable companies.
  • Debtor days better than three quarters of your tradeYours is 4 against 22 for the middle of 58 comparable companies.

What the register says

Owners

  • 71since 2016

Directors

  • 71since 1999
  • since 2007
  • 44since 2013
  • 35since 2013
  • 36since 2022
  • 34since 2022
  • 38since 2022
Accounts on public record
Year toFiledTurnoverStaffCash
2025-10-312026-08-01£37M417£78k

A rough bracket, and why it is only that

0.4–0.9× sales
£15M
£33M

The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.

Prepared by Qapital from public records, against 105,750 companies that did publish a turnover. No figure here was supplied by the company and none of it is advice. What it is missing is everything that actually sets a price: profitability, contracts, customer concentration, and whoever would run it next.

Tell us the rest

Your turnover is on file, but the things that set a price are not: margin, customer concentration, who would run it next. Tell us where you are and we will read it properly.

Goes to one inbox. No list, no sequence, and we will not pass it on. We buy companies as well as advise on them, so if yours is one we would be interested in, we will tell you that before anything else happens.