What a buyer sees
DAVID AUSTIN ROSES LIMITED
Wholesale of flowers and plants · Wolverhampton · 02701780
261staff · FY2025
34years trading
—oldest owner on file
£6.1Mcash at bank
Your turnover is on public record
filed£28Mfor the year to 2025
Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.
What your filings show moving
Staff261
2022222 → 2612025
Cash at bank£6.1M
2022£6.3M → £6.1M2025
How you sit in your trade
slowest tenth typical fastest tenth youSales per employee£109,170in the middle half
£55,016£133,898£465,126
Debtor daysdays10in the bottom quarter
92670
Creditor daysdays22
133365
Stock daysdays60in the middle half
1847108
Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.
What a buyer would ask 2
- The last accounts went in 11 months after year endThe allowance is nine. A buyer reads a late filing as a question about the finance function rather than about the trading.
- No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.
What a buyer would like 3
- 34 years of trading on fileLongevity is the cheapest evidence there is that the business is not one contract.
- Headcount grew from 215 to 261Growth a buyer can verify without asking you for anything.
- Debtor days better than three quarters of your tradeYours is 10 against 26 for the middle of 121 comparable companies.
What the register says
Owners
Nobody recorded with significant control.
Directors
- since 2013
- 41since 2021
- 59since 2023
- 38since 2025
- 32since 2025
| Year to | Filed | Turnover | Staff | Cash |
|---|---|---|---|---|
| 2025-07-31 | 2026-07-28 | £28M | 261 | £6.1M |
| 2023-07-31 | — | £26M | 215 | £3.3M |
| 2022-07-31 | — | £28M | 222 | £6.3M |
A rough bracket, and why it is only that
0.35–0.55× sales£10.0M£16M
The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.