What a buyer sees
SAFETY FIRST AID GROUP LIMITED
Non-specialised wholesale trade · North Hertfordshire · 00622741
58staff · FY2023
67years trading
—oldest owner on file
£484kcash at bank
Your turnover is on public record
filed£8.8Mfor the year to 2023
Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.
What your filings show moving
Staff58
202165 → 582023
Cash at bank£484k
2021£1.1M → £484k2023
How you sit in your trade
slowest tenth typical fastest tenth youSales per employee£151,207in the bottom quarter
£121,758£262,690£455,471
Debtor daysdays59in the middle half
195078
Creditor daysdays21
113257
Stock daysdays58in the middle half
2052120
Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.
What a buyer would ask 4
- The newest accounts on file are 32 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
- A director resigned in the past yearA buyer will ask why, and will hear the answer from somewhere. Better from you.
- Headcount fell from 81 to 58A buyer sees the fall and not the reason. Deliberate tightening and losing people look identical on a filing.
- No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.
What a buyer would like 1
- 67 years of trading on fileLongevity is the cheapest evidence there is that the business is not one contract.
What the register says
Owners
Nobody recorded with significant control.
Directors
- since 2012
- 41since 2025
| Year to | Turnover | Staff | Cash |
|---|---|---|---|
| 2023-12-31 | £8.8M | 58 | £484k |
| 2022-12-31 | £9.3M | 81 | £213k |
| 2021-12-31 | £9.0M | 65 | £1.1M |
A rough bracket, and why it is only that
0.35–0.55× sales£3.1M£4.8M
The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.