What a buyer sees
MOGFORD LIMITED
Hotels and similar accommodation · Oxford · 02094400
235staff · FY2023
39years trading
79oldest owner on file
£2.5Mcash at bank
Your turnover is on public record
filed£20Mfor the year to 2023
Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.
What your filings show moving
Staff235
2021227 → 2352023
Cash at bank£2.5M
2021£3.0M → £2.5M2023
How you sit in your trade
slowest tenth typical fastest tenth youSales per employee£83,883in the top quarter
£34,449£52,234£92,550
Debtor daysdays0below almost all
71234
Creditor daysdays5
92050
Stock daysdays2below almost all
4632
Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.
What a buyer would ask 3
- The newest accounts on file are 32 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
- A director resigned in the past yearA buyer will ask why, and will hear the answer from somewhere. Better from you.
- No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.
What a buyer would like 4
- 39 years of trading on fileLongevity is the cheapest evidence there is that the business is not one contract.
- Sales per employee better than three quarters of your tradeYours is 83,883 against 52,234 for the middle of 299 comparable companies.
- Debtor days better than three quarters of your tradeYours is 0 against 12 for the middle of 136 comparable companies.
- Stock days better than three quarters of your tradeYours is 2 against 6 for the middle of 123 comparable companies.
What the register says
Owners
- 79since 2016
Directors
- since 1995
- 45since 2020
- 45since 2024
- 79
| Year to | Turnover | Staff | Cash |
|---|---|---|---|
| 2023-12-31 | £20M | 235 | £2.5M |
| 2022-12-31 | £19M | 246 | £2.3M |
| 2021-12-31 | £13M | 227 | £3.0M |
A rough bracket, and why it is only that
0.4–0.9× sales£7.9M£18M
The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.