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What a buyer sees

TROCADERO (LONDON) HOTEL LIMITED

Hotels and similar accommodation · London · 09162589

286staff · FY2024
12years trading
64oldest owner on file
£36kcash at bank

Your turnover is on public record

filed
£52Mfor the year to 2024

Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.

What your filings show moving

Staff286
202196 → 2862024
Cash at bank£36k
2021£90k → £36k2024

How you sit in your trade

slowest tenth typical fastest tenth you
Sales per employee£181,733above almost all
£181,733
£40,411£48,015£81,664
Debtor daysdays7in the bottom quarter
7
71368
Creditor daysdays17
17
112039
Stock daysdays0below almost all
0
4634

Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.

What a buyer would ask 4

  • The newest accounts on file are 29 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
  • A director resigned in the past yearA buyer will ask why, and will hear the answer from somewhere. Better from you.
  • Headcount fell from 438 to 286A buyer sees the fall and not the reason. Deliberate tightening and losing people look identical on a filing.
  • No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.

What a buyer would like 3

  • Sales per employee better than three quarters of your tradeYours is 181,732 against 48,015 for the middle of 33 comparable companies.
  • Debtor days better than three quarters of your tradeYours is 7 against 13 for the middle of 252 comparable companies.
  • Stock days better than three quarters of your tradeYours is 0 against 6 for the middle of 184 comparable companies.

What the register says

Owners

  • 64since 2024

Directors

  • 27since 2025
  • 23since 2026
Accounts on public record
Year toTurnoverStaffCash
2024-03-31£52M286£36k
2023-03-31£52M438£437k
2022-03-31not filed229£107k
2021-03-31not filed96£90k

A rough bracket, and why it is only that

0.4–0.9× sales
£21M
£47M

The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.

Prepared by Qapital from public records, against 105,750 companies that did publish a turnover. No figure here was supplied by the company and none of it is advice. What it is missing is everything that actually sets a price: profitability, contracts, customer concentration, and whoever would run it next.

Tell us the rest

Your turnover is on file, but the things that set a price are not: margin, customer concentration, who would run it next. Tell us where you are and we will read it properly.

Goes to one inbox. No list, no sequence, and we will not pass it on. We buy companies as well as advise on them, so if yours is one we would be interested in, we will tell you that before anything else happens.