What a buyer sees
ADVERTISING ASSOCIATION(THE)
Activities of professional membership organizations · London · 00211587
27staff · FY2025
100years trading
—oldest owner on file
£204kcash at bank
Your turnover is on public record
filed£1.8Mfor the year to 2025
Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.
What your filings show moving
Staff27
202325 → 272025
Cash at bank£204k
2023£176k → £204k2025
How you sit in your trade
slowest tenth typical fastest tenth youSales per employee£67,963in the middle half
£34,913£67,789£173,197
Debtor daysdays227above almost all
1239120
Creditor daysdays54
81762
Stock daysdaysnot on your filings
71499
Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.
What a buyer would ask 3
- A director resigned in the past yearA buyer will ask why, and will hear the answer from somewhere. Better from you.
- Debtor days run high for your tradeYours is 227 against 39 for the middle of 45 comparable companies. That gap is working capital a buyer has to fund on day one, and it comes off the price.
- No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.
What a buyer would like 1
- 100 years of trading on fileLongevity is the cheapest evidence there is that the business is not one contract.
What the register says
Owners
Nobody recorded with significant control.
Directors
- 67since 2016
- 49since 2017
- 40since 2021
- 50since 2021
- since 2022
- 61since 2026
- 52since 2026
- 50since 2026
| Year to | Filed | Turnover | Staff | Cash |
|---|---|---|---|---|
| 2025-12-31 | 2026-08-08 | £1.8M | 27 | £204k |
| 2023-12-31 | — | £1.8M | 25 | £176k |
A rough bracket, and why it is only that
0.4–0.9× sales£730k£1.6M
The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.