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What a buyer sees

THE CRICKETER PUBLISHING LIMITED

Publishing of consumer and business journals and periodicals · York · 00174001

18staff · FY2025
105years trading
—oldest owner on file
£86kcash at bank

Nobody can see what you turn over

7.9× spread
£187k
£1.5M

You file abbreviated accounts, as almost every company your size does, so the profit and loss account is not on public record. That band is what your balance sheet implies to anyone who looks: 4 figures against 32 companies in the same trade. An opening offer is built on the bottom of it.

What your filings show moving

Staff18
202122 → 182025
Cash at bank£86k
2021£414k → £86k2025

How you sit in your trade

slowest tenth typical fastest tenth you
Sales per employeenot on your filings
£17,433£102,976£251,616
Debtor daysdaysnot on your filings
1352133
Creditor daysdaysnot on your filings
923100
Stock daysdaysnot on your filings
51893

Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.

What a buyer would ask 3

  • Your turnover is not on fileYou file abbreviated accounts, as most companies your size do, so a buyer cannot see what the business turns over and has to estimate it. Working only from what you filed, the range lands between £187k and £1.5M. An opening offer is built on the low end of whatever they guess.
  • Headcount fell from 27 to 18A buyer sees the fall and not the reason. Deliberate tightening and losing people look identical on a filing.
  • No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.

What a buyer would like 2

  • 105 years of trading on fileLongevity is the cheapest evidence there is that the business is not one contract.
  • A board that has been together ten years or moreContinuity a buyer does not have to take on trust.

What the register says

Owners

Nobody recorded with significant control.

Directors

  • 75since 2010
  • 68since 2012
  • 53since 2013
Accounts on public record
Year toFiledTurnoverStaffCash
2025-12-312026-09-15not filed18£86k
2023-12-31—not filed27£336k
2022-12-31—not filed25£428k
2021-12-31—not filed22£414k

Prepared by Qapital from public records, against 105,750 companies that did publish a turnover. No figure here was supplied by the company and none of it is advice. What it is missing is everything that actually sets a price: profitability, contracts, customer concentration, and whoever would run it next.

Close the gap

The range above exists because your turnover is not on public record. Tell us what it actually is and we will place you exactly against your trade, and send it back.

Goes to one inbox. No list, no sequence, and we will not pass it on. We buy companies as well as advise on them, so if yours is one we would be interested in, we will tell you that before anything else happens.