What a buyer sees
OPINION RESEARCH SERVICES LIMITED
Market research and public opinion polling · West Glamorgan · 02904006
133staff · FY2024
32years trading
—oldest owner on file
£405kcash at bank
Your turnover is on public record
filed£3.9Mfor the year to 2024
Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.
What your filings show moving
Staff133
2022157 → 1332024
Cash at bank£405k
2022£484k → £405k2024
How you sit in your trade
slowest tenth typical fastest tenth youSales per employee£29,344below almost all
£57,344£130,826£323,155
Debtor daysdays88in the top quarter
2061109
Creditor daysdays17
82162
Stock daysdaysnot on your filings
730102
Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.
What a buyer would ask 4
- The newest accounts on file are 29 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
- Headcount fell from 155 to 133A buyer sees the fall and not the reason. Deliberate tightening and losing people look identical on a filing.
- Debtor days run high for your tradeYours is 88 against 61 for the middle of 479 comparable companies. That gap is working capital a buyer has to fund on day one, and it comes off the price.
- No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.
What a buyer would like 1
- 32 years of trading on fileLongevity is the cheapest evidence there is that the business is not one contract.
What the register says
Owners
Nobody recorded with significant control.
Directors
- 79since 1994
- since 2000
- 55since 2004
- 52since 2026
| Year to | Turnover | Staff | Cash |
|---|---|---|---|
| 2024-03-31 | £3.9M | 133 | £405k |
| 2023-03-31 | £3.7M | 155 | £458k |
| 2022-03-31 | £3.3M | 157 | £484k |
A rough bracket, and why it is only that
0.4–0.9× sales£1.6M£3.5M
The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.