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What a buyer sees

EYE TO EYE MEDIA LIMITED

Publishing of consumer and business journals and periodicals · Brighton · 06870389

22staff · FY2023
17years trading
77oldest owner on file
£309kcash at bank

Your turnover is on public record

filed
£4.4Mfor the year to 2023

Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.

What your filings show moving

Staff22
202124 → 222023
Cash at bank£309k
2021£453k → £309k2023

How you sit in your trade

slowest tenth typical fastest tenth you
Sales per employee£201,623in the top quarter
£201,623
£17,433£102,976£251,616
Debtor daysdays22in the bottom quarter
22
1352133
Creditor daysdays23
23
923100
Stock daysdaysnot on your filings
51893

Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.

What a buyer would ask 3

  • The newest accounts on file are 32 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
  • Everyone on the board is over 60There is no one on the register a buyer can see taking the business on. That is a discount if it stays that way and a negotiating point if it changes.
  • No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.

What a buyer would like 3

  • Sales per employee better than three quarters of your tradeYours is 201,623 against 102,976 for the middle of 33 comparable companies.
  • Debtor days better than three quarters of your tradeYours is 22 against 52 for the middle of 32 comparable companies.
  • A board that has been together ten years or moreContinuity a buyer does not have to take on trust.

What the register says

Owners

  • 71since 2016
  • 77since 2024

Directors

  • 71since 2009
  • since 2009
Accounts on public record
Year toTurnoverStaffCash
2023-12-31£4.4M22£309k
2022-12-31£4.0M24£323k
2021-12-31£4.3M24£453k

A rough bracket, and why it is only that

0.4–0.9× sales
£1.8M
£4.0M

The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.

Prepared by Qapital from public records, against 105,750 companies that did publish a turnover. No figure here was supplied by the company and none of it is advice. What it is missing is everything that actually sets a price: profitability, contracts, customer concentration, and whoever would run it next.

Tell us the rest

Your turnover is on file, but the things that set a price are not: margin, customer concentration, who would run it next. Tell us where you are and we will read it properly.

Goes to one inbox. No list, no sequence, and we will not pass it on. We buy companies as well as advise on them, so if yours is one we would be interested in, we will tell you that before anything else happens.