What a buyer sees
BENROSS MARKETING LIMITED
Wholesale of household goods (other than musical instruments) n.e.c. · Liverpool · 03037336
61staff · FY2024
31years trading
—oldest owner on file
£757kcash at bank
Your turnover is on public record
filed£30Mfor the year to 2024
Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.
What your filings show moving
Staff61
202364 → 612024
Cash at bank£757k
2023£17k → £757k2024
How you sit in your trade
slowest tenth typical fastest tenth youSales per employee£486,734in the top quarter
£179,345£328,550£565,072
Debtor daysdays65in the top quarter
225072
Creditor daysdays8
111947
Stock daysdays91in the middle half
3774132
Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.
What a buyer would ask 3
- The newest accounts on file are 31 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
- Debtor days run high for your tradeYours is 65 against 50 for the middle of 41 comparable companies. That gap is working capital a buyer has to fund on day one, and it comes off the price.
- No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.
What a buyer would like 2
- 31 years of trading on fileLongevity is the cheapest evidence there is that the business is not one contract.
- Sales per employee better than three quarters of your tradeYours is 486,734 against 328,550 for the middle of 43 comparable companies.
What the register says
Owners
Nobody recorded with significant control.
Directors
- 44since 2008
- 69since 2011
- 40since 2026
| Year to | Turnover | Staff | Cash |
|---|---|---|---|
| 2024-01-31 | £30M | 61 | £757k |
| 2023-01-31 | £32M | 64 | £17k |
A rough bracket, and why it is only that
0.35–0.55× sales£10M£16M
The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.