What a buyer sees
E.A. REED & SONS LIMITED
Mixed farming · Wirral · 02060087
10staff · FY2023
40years trading
73oldest owner on file
£1.2Mcash at bank
Your turnover is on public record
filed£1.9Mfor the year to 2023
Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.
What your filings show moving
Staff10
202112 → 102023
Cash at bank£1.2M
2021£390k → £1.2M2023
How you sit in your trade
slowest tenth typical fastest tenth youSales per employee£191,410in the middle half
£17,465£111,889£349,591
Debtor daysdays18in the middle half
1034142
Creditor daysdays29
123091
Stock daysdays17in the bottom quarter
1169323
Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.
What a buyer would ask 3
- The newest accounts on file are 40 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
- The register shows an owner past retirement age and little elseWithout directors on file, a buyer cannot tell who actually runs the business day to day.
- No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.
What a buyer would like 2
- 40 years of trading on fileLongevity is the cheapest evidence there is that the business is not one contract.
- Stock days better than three quarters of your tradeYours is 17 against 69 for the middle of 54 comparable companies.
What the register says
Owners
- 71since 2016
- 73since 2016
- 40since 2024
Directors
No current directors loaded.
| Year to | Turnover | Staff | Cash |
|---|---|---|---|
| 2023-04-30 | £1.9M | 10 | £1.2M |
| 2022-04-30 | not filed | 10 | £756k |
| 2021-04-30 | not filed | 12 | £390k |
A rough bracket, and why it is only that
0.4–0.9× sales£770k£1.7M
The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.