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What a buyer sees

DIRECT 4 BABY LIMITED

Retail sale via mail order houses or via Internet · Ormskirk · 08055146

9staff · FY2024
14years trading
49oldest owner on file
£80kcash at bank

Nobody can see what you turn over

7.6× spread
£619k
£4.7M

You file abbreviated accounts, as almost every company your size does, so the profit and loss account is not on public record. That band is what your balance sheet implies to anyone who looks: 4 figures against 69 companies in the same trade and size. An opening offer is built on the bottom of it.

What your filings show moving

Staff9
202213 → 92024
Cash at bank£80k
2022£123k → £80k2024

How you sit in your trade

slowest tenth typical fastest tenth you
Sales per employeenot on your filings
£10,768£61,150£492,693
Debtor daysdaysnot on your filings
823149
Creditor daysdaysnot on your filings
1024128
Stock daysdaysnot on your filings
1279468

Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.

What a buyer would ask 4

  • Your turnover is not on fileYou file abbreviated accounts, as most companies your size do, so a buyer cannot see what the business turns over and has to estimate it. Working only from what you filed, the range lands between £619k and £4.7M. An opening offer is built on the low end of whatever they guess.
  • The newest accounts on file are 30 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
  • Headcount fell from 17 to 9A buyer sees the fall and not the reason. Deliberate tightening and losing people look identical on a filing.
  • No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.

What a buyer would like 1

  • A board that has been together ten years or moreContinuity a buyer does not have to take on trust.

What the register says

Owners

  • 46since 2016
  • 49since 2016

Directors

  • 46since 2013
  • 49since 2013
Accounts on public record
Year toTurnoverStaffCash
2024-02-28not filed9£80k
2023-02-28not filed17£63k
2022-02-28not filed13£123k

Prepared by Qapital from public records, against 105,750 companies that did publish a turnover. No figure here was supplied by the company and none of it is advice. What it is missing is everything that actually sets a price: profitability, contracts, customer concentration, and whoever would run it next.

Close the gap

The range above exists because your turnover is not on public record. Tell us what it actually is and we will place you exactly against your trade, and send it back.

Goes to one inbox. No list, no sequence, and we will not pass it on. We buy companies as well as advise on them, so if yours is one we would be interested in, we will tell you that before anything else happens.