What a buyer sees
PROMOTE ONLINE DIGITAL LTD
Advertising agencies · Bath · 11580126
6staff · FY2024
8years trading
52oldest owner on file
£237kcash at bank
Your turnover is on public record
filed£778kfor the year to 2024
Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.
What your filings show moving
Staff6
20224 → 62024
Cash at bank£237k
2022£146k → £237k2024
How you sit in your trade
slowest tenth typical fastest tenth youSales per employee£129,717in the top quarter
£11,995£65,613£560,356
Debtor daysdays16in the bottom quarter
1348107
Creditor daysdays8
1044138
Stock daysdaysnot on your filings
632182
Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.
What a buyer would ask 2
- The newest accounts on file are 28 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
- No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.
What a buyer would like 3
- Headcount grew from 5 to 6Growth a buyer can verify without asking you for anything.
- Sales per employee better than three quarters of your tradeYours is 129,717 against 65,612 for the middle of 50 comparable companies.
- Debtor days better than three quarters of your tradeYours is 16 against 48 for the middle of 43 comparable companies.
What the register says
Owners
- 52since 2019
- 44since 2024
Directors
- 52since 2019
- 44since 2021
| Year to | Turnover | Staff | Cash |
|---|---|---|---|
| 2024-04-30 | £778k | 6 | £237k |
| 2023-04-30 | not filed | 5 | £180k |
| 2022-04-30 | not filed | 4 | £146k |
A rough bracket, and why it is only that
0.4–0.9× sales£310k£700k
The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.