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What a buyer sees

KEESING MEDIA UK LIMITED

Publishing of consumer and business journals and periodicals · London · 07047554

12staff · FY2023
17years trading
oldest owner on file
£350kcash at bank

Your turnover is on public record

filed
£7.7Mfor the year to 2023

Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.

What your filings show moving

Staff12
202212122023
Cash at bank£350k
2022£188k£350k2023

How you sit in your trade

slowest tenth typical fastest tenth you
Sales per employee£639,400above almost all
£639,400
£17,433£102,976£251,616
Debtor daysdays10below almost all
10
1352133
Creditor daysdays0
0
923100
Stock daysdays1below almost all
1
51893

Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.

What a buyer would ask 2

  • The newest accounts on file are 32 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
  • No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.

What a buyer would like 3

  • Sales per employee better than three quarters of your tradeYours is 639,400 against 102,976 for the middle of 33 comparable companies.
  • Debtor days better than three quarters of your tradeYours is 10 against 52 for the middle of 32 comparable companies.
  • Stock days better than three quarters of your tradeYours is 1 against 18 for the middle of 113 comparable companies.

What the register says

Owners

Nobody recorded with significant control.

Directors

  • since 2009
  • 50since 2016
  • 64since 2017
Accounts on public record
Year toTurnoverStaffCash
2023-12-31£7.7M12£350k
2022-12-31£7.1M12£188k

A rough bracket, and why it is only that

0.40.9× sales
£3.1M
£6.9M

The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.

Prepared by Qapital from public records, against 105,750 companies that did publish a turnover. No figure here was supplied by the company and none of it is advice. What it is missing is everything that actually sets a price: profitability, contracts, customer concentration, and whoever would run it next.

Tell us the rest

Your turnover is on file, but the things that set a price are not: margin, customer concentration, who would run it next. Tell us where you are and we will read it properly.

Goes to one inbox. No list, no sequence, and we will not pass it on. We buy companies as well as advise on them, so if yours is one we would be interested in, we will tell you that before anything else happens.