What a buyer sees
EAST WEST ALES LIMITED
Wholesale of wine, beer, spirits and other alcoholic beverages · Tunbridge Wells · 02615038
6staff · FY2024
35years trading
79oldest owner on file
£35kcash at bank
Your turnover is on public record
filed£21Mfor the year to 2024
Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.
What your filings show moving
Staff6
20226 → 62024
Cash at bank£35k
2022£354k → £35k2024
How you sit in your trade
slowest tenth typical fastest tenth youSales per employee£3,525,233above almost all
£95,481£555,569£2,129,306
Debtor daysdays46in the middle half
134173
Creditor daysdays49
123788
Stock daysdays9below almost all
1148329
Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.
What a buyer would ask 2
- The newest accounts on file are 25 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
- No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.
What a buyer would like 4
- 35 years of trading on fileLongevity is the cheapest evidence there is that the business is not one contract.
- Sales per employee better than three quarters of your tradeYours is 3,525,233 against 555,569 for the middle of 96 comparable companies.
- Stock days better than three quarters of your tradeYours is 9 against 48 for the middle of 33 comparable companies.
- A board that has been together ten years or moreContinuity a buyer does not have to take on trust.
What the register says
Owners
- 79since 2017
- 58since 2017
Directors
- since 1991
- 58since 1991
| Year to | Turnover | Staff | Cash |
|---|---|---|---|
| 2024-07-31 | £21M | 6 | £35k |
| 2023-07-31 | £20M | 6 | £237k |
| 2022-07-31 | £16M | 6 | £354k |
A rough bracket, and why it is only that
0.35–0.55× sales£7.4M£12M
The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.