What a buyer sees
ASK WHOLESALE LIMITED
Agents involved in the sale of a variety of goods · Cardiff · 11258852
12staff · FY2023
8years trading
—oldest owner on file
£607kcash at bank
Your turnover is on public record
filed£3.7Mfor the year to 2023
Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.
What your filings show moving
Staff12
202210 → 122023
Cash at bank£607k
2022£484k → £607k2023
How you sit in your trade
slowest tenth typical fastest tenth youSales per employee£306,258in the bottom quarter
£263,428£473,562£1,591,368
Debtor daysdays94in the top quarter
297095
Creditor daysdays6
925111
Stock daysdays68in the middle half
1143121
Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.
What a buyer would ask 3
- The newest accounts on file are 40 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
- Debtor days run high for your tradeYours is 94 against 70 for the middle of 31 comparable companies. That gap is working capital a buyer has to fund on day one, and it comes off the price.
- No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.
What a buyer would like 1
- Headcount grew from 10 to 12Growth a buyer can verify without asking you for anything.
What the register says
Owners
Nobody recorded with significant control.
Directors
No current directors loaded.
| Year to | Turnover | Staff | Cash |
|---|---|---|---|
| 2023-04-30 | £3.7M | 12 | £607k |
| 2022-03-31 | £3.0M | 10 | £484k |
A rough bracket, and why it is only that
0.35–0.55× sales£1.3M£2.0M
The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.