What a buyer sees
WORCESTERSHIRE COUNTY CRICKET TRADING LIMITED
Other business support service activities n.e.c. · 03523634
170staff · FY2023
28years trading
—oldest owner on file
£135kcash at bank
Your turnover is on public record
filed£6.6Mfor the year to 2023
Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.
What your filings show moving
Staff170
2021250 → 1702023
Cash at bank£135k
2021£89k → £135k2023
How you sit in your trade
slowest tenth typical fastest tenth youSales per employee£38,967below almost all
£45,518£151,784£486,559
Debtor daysdays6below almost all
1447102
Creditor daysdays20
92769
Stock daysdays5below almost all
62889
Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.
What a buyer would ask 3
- The newest accounts on file are 32 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
- Headcount fell from 230 to 170A buyer sees the fall and not the reason. Deliberate tightening and losing people look identical on a filing.
- No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.
What a buyer would like 3
- 28 years of trading on fileLongevity is the cheapest evidence there is that the business is not one contract.
- Debtor days better than three quarters of your tradeYours is 6 against 47 for the middle of 279 comparable companies.
- Stock days better than three quarters of your tradeYours is 5 against 28 for the middle of 113 comparable companies.
What the register says
Owners
Nobody recorded with significant control.
Directors
- 68since 2019
- 63since 2021
- 54since 2021
- 53since 2023
- 60since 2024
- since 2024
- 48since 2025
- 42since 2025
- 65since 2025
| Year to | Turnover | Staff | Cash |
|---|---|---|---|
| 2023-12-31 | £6.6M | 170 | £135k |
| 2022-12-31 | not filed | 230 | £124k |
| 2021-12-31 | £5.1M | 250 | £89k |
A rough bracket, and why it is only that
0.4–0.9× sales£2.6M£6.0M
The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.