What a buyer sees
HEALTH COUNTER LIMITED
Other retail sale not in stores, stalls or markets · Croydon · 06646711
21staff · FY2024
18years trading
69oldest owner on file
£763kcash at bank
Your turnover is on public record
filed£7.9Mfor the year to 2024
Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.
What your filings show moving
Staff21
202218 → 212024
Cash at bank£763k
2022£645k → £763k2024
How you sit in your trade
slowest tenth typical fastest tenth youSales per employee£375,862in the middle half
£48,228£445,748£1,241,629
Debtor daysdays20in the bottom quarter
1246110
Creditor daysdays34
143386
Stock daysdays5below almost all
958124
Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.
What a buyer would ask 5
- The newest accounts on file are 29 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
- One director on the registerA buyer's first question about a company run by one person is what happens to it if that person stops. It is usually the first thing priced.
- Everyone on the board is over 60There is no one on the register a buyer can see taking the business on. That is a discount if it stays that way and a negotiating point if it changes.
- A director resigned in the past yearA buyer will ask why, and will hear the answer from somewhere. Better from you.
- No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.
What a buyer would like 2
- Debtor days better than three quarters of your tradeYours is 20 against 46 for the middle of 98 comparable companies.
- Stock days better than three quarters of your tradeYours is 5 against 58 for the middle of 33 comparable companies.
What the register says
Owners
- 69since 2016
- 46since 2026
- 42since 2026
- 45since 2026
Directors
- 81since 2026
| Year to | Turnover | Staff | Cash |
|---|---|---|---|
| 2024-03-31 | £7.9M | 21 | £763k |
| 2023-03-31 | £6.5M | 21 | £908k |
| 2022-03-31 | £6.1M | 18 | £645k |
A rough bracket, and why it is only that
0.25–0.5× sales£2.0M£4.0M
The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.