What a buyer sees
APPLIED RADIATORS LIMITED
Other service activities n.e.c. · Stoke-On-Trent · 02962141
Nobody can see what you turn over
4.3× spreadYou file abbreviated accounts, as almost every company your size does, so the profit and loss account is not on public record. That band is what your balance sheet implies to anyone who looks: 4 figures against 138 companies in the same trade and size. An opening offer is built on the bottom of it.
What your filings show moving
How you sit in your trade
slowest tenth typical fastest tenth youEach spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.
What a buyer would ask 3
- Your turnover is not on fileYou file abbreviated accounts, as most companies your size do, so a buyer cannot see what the business turns over and has to estimate it. Working only from what you filed, the range lands between £1.0M and £4.5M. An opening offer is built on the low end of whatever they guess.
- Headcount fell from 19 to 17A buyer sees the fall and not the reason. Deliberate tightening and losing people look identical on a filing.
- No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.
What a buyer would like 1
- 32 years of trading on fileLongevity is the cheapest evidence there is that the business is not one contract.
What the register says
Owners
Nobody recorded with significant control.
Directors
- 54since 2013
- 47since 2026
- 52since 2026
| Year to | Filed | Turnover | Staff | Cash |
|---|---|---|---|---|
| 2026-01-31 | 2026-07-24 | not filed | 17 | £244k |
| 2024-01-31 | — | not filed | 19 | £813k |
| 2023-01-31 | — | not filed | 19 | £453k |
| 2022-01-31 | — | not filed | 19 | £407k |
A rough bracket, and why it is only that
0.4–0.9× salesThe turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.