What a buyer sees
BEAUTY BASE LIMITED
Retail sale of cosmetic and toilet articles in specialised stores · London · 01391641
115staff · FY2023
48years trading
79oldest owner on file
£6.2Mcash at bank
Your turnover is on public record
filed£26Mfor the year to 2023
Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.
What your filings show moving
Staff115
2021134 → 1152023
Cash at bank£6.2M
2021£5.9M → £6.2M2023
How you sit in your trade
slowest tenth typical fastest tenth youSales per employee£229,292in the middle half
£98,596£257,484£692,330
Debtor daysdays1below almost all
123977
Creditor daysdays18
133163
Stock daysdays78in the middle half
1248117
Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.
What a buyer would ask 3
- The newest accounts on file are 32 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
- Everyone on the board is over 60There is no one on the register a buyer can see taking the business on. That is a discount if it stays that way and a negotiating point if it changes.
- No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.
What a buyer would like 3
- 48 years of trading on fileLongevity is the cheapest evidence there is that the business is not one contract.
- Debtor days better than three quarters of your tradeYours is 0 against 39 for the middle of 1,162 comparable companies.
- A board that has been together ten years or moreContinuity a buyer does not have to take on trust.
What the register says
Owners
- 79since 2016
Directors
- since 2009
- 79
| Year to | Turnover | Staff | Cash |
|---|---|---|---|
| 2023-12-31 | £26M | 115 | £6.2M |
| 2022-12-31 | £28M | 115 | £5.7M |
| 2021-12-31 | £20M | 134 | £5.9M |
A rough bracket, and why it is only that
0.25–0.5× sales£6.6M£13M
The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.