What a buyer sees
FIRST CHOICE FRUIT AND PRODUCE LTD
Wholesale of fruit and vegetables · London · 04565179
99staff · FY2023
24years trading
56oldest owner on file
£1.4Mcash at bank
Your turnover is on public record
filed£19Mfor the year to 2023
Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.
What your filings show moving
Staff99
202164 → 992023
Cash at bank£1.4M
2021£1.3M → £1.4M2023
How you sit in your trade
slowest tenth typical fastest tenth youSales per employee£194,368in the bottom quarter
£130,794£490,650£2,548,261
Debtor daysdays61in the top quarter
203668
Creditor daysdays40
133456
Stock daysdays7in the middle half
41134
Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.
What a buyer would ask 3
- The newest accounts on file are 34 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
- Debtor days run high for your tradeYours is 61 against 36 for the middle of 97 comparable companies. That gap is working capital a buyer has to fund on day one, and it comes off the price.
- No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.
What a buyer would like 3
- 24 years of trading on fileLongevity is the cheapest evidence there is that the business is not one contract.
- Headcount grew from 72 to 99Growth a buyer can verify without asking you for anything.
- A board that has been together ten years or moreContinuity a buyer does not have to take on trust.
What the register says
Owners
- 56since 2016
Directors
- 56since 2002
- since 2005
| Year to | Turnover | Staff | Cash |
|---|---|---|---|
| 2023-10-31 | £19M | 99 | £1.4M |
| 2022-10-31 | not filed | 72 | £1.4M |
| 2021-10-30 | not filed | 64 | £1.3M |
A rough bracket, and why it is only that
0.35–0.55× sales£6.7M£11M
The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.