What a buyer sees
SWOOP TRAVEL LIMITED
Tour operator activities · Bristol · 07953919
57staff · FY2024
14years trading
55oldest owner on file
£1.8Mcash at bank
Your turnover is on public record
filed£30Mfor the year to 2024
Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.
What your filings show moving
Staff57
202232 → 572024
Cash at bank£1.8M
2022£1.9M → £1.8M2024
How you sit in your trade
slowest tenth typical fastest tenth youSales per employee£522,346in the top quarter
£70,694£342,806£872,335
Debtor daysdays13below almost all
165092
Creditor daysdays6
1024192
Stock daysdaysnot on your filings
62077
Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.
What a buyer would ask 3
- The newest accounts on file are 29 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
- One director on the registerA buyer's first question about a company run by one person is what happens to it if that person stops. It is usually the first thing priced.
- No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.
What a buyer would like 3
- Headcount grew from 39 to 57Growth a buyer can verify without asking you for anything.
- Sales per employee better than three quarters of your tradeYours is 522,346 against 342,806 for the middle of 64 comparable companies.
- Debtor days better than three quarters of your tradeYours is 13 against 50 for the middle of 607 comparable companies.
What the register says
Owners
- 51since 2016
- 55since 2016
Directors
- 51since 2012
| Year to | Turnover | Staff | Cash |
|---|---|---|---|
| 2024-03-31 | £30M | 57 | £1.8M |
| 2023-03-31 | not filed | 39 | £2.0M |
| 2022-03-31 | not filed | 32 | £1.9M |
A rough bracket, and why it is only that
0.4–0.9× sales£12M£27M
The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.