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What a buyer sees

WENDY WU TOURS LIMITED

Tour operator activities · London · 05107061

63staff · FY2025
22years trading
59oldest owner on file
£27Mcash at bank

Your turnover is on public record

filed
£54Mfor the year to 2025

Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.

What your filings show moving

Staff63
202129 → 632025
Cash at bank£27M
2021£7.4M → £27M2025

How you sit in your trade

slowest tenth typical fastest tenth you
Sales per employee£854,238in the top quarter
£854,238
£70,694£342,806£872,335
Debtor daysdaysnot on your filings
165092
Creditor daysdays24
24
1024192
Stock daysdaysnot on your filings
62077

Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.

What a buyer would ask 1

  • No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.

What a buyer would like 3

  • 22 years of trading on fileLongevity is the cheapest evidence there is that the business is not one contract.
  • Headcount grew from 43 to 63Growth a buyer can verify without asking you for anything.
  • Sales per employee better than three quarters of your tradeYours is 854,238 against 342,806 for the middle of 64 comparable companies.

What the register says

Owners

  • 59since 2016

Directors

  • 59since 2004
  • 55since 2019
  • 62since 2023
  • 43since 2023
Accounts on public record
Year toFiledTurnoverStaffCash
2025-12-312026-07-10£54M63£27M
2023-12-31—£28M43£9.6M
2022-12-31—£5.4M29£6.5M
2021-12-31—£144k29£7.4M

A rough bracket, and why it is only that

0.4–0.9× sales
£22M
£48M

The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.

Prepared by Qapital from public records, against 105,750 companies that did publish a turnover. No figure here was supplied by the company and none of it is advice. What it is missing is everything that actually sets a price: profitability, contracts, customer concentration, and whoever would run it next.

Tell us the rest

Your turnover is on file, but the things that set a price are not: margin, customer concentration, who would run it next. Tell us where you are and we will read it properly.

Goes to one inbox. No list, no sequence, and we will not pass it on. We buy companies as well as advise on them, so if yours is one we would be interested in, we will tell you that before anything else happens.