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What a buyer sees

FIRMDALE HOTELS PLC

Hotels and similar accommodation · London · 01588612

177staff · FY2026
45years trading
oldest owner on file
£2.1Mcash at bank

Your turnover is on public record

filed
£15Mfor the year to 2026

Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.

What your filings show moving

Staff177
20232041772026
Cash at bank£2.1M
2023£25M£2.1M2026

How you sit in your trade

slowest tenth typical fastest tenth you
Sales per employee£83,124in the top quarter
£83,124
£34,449£52,234£92,550
Debtor daysdays1below almost all
1
71234
Creditor daysdays96
96
92050
Stock daysdays78above almost all
78
4632

Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.

What a buyer would ask 4

  • A director resigned in the past yearA buyer will ask why, and will hear the answer from somewhere. Better from you.
  • Headcount fell from 230 to 177A buyer sees the fall and not the reason. Deliberate tightening and losing people look identical on a filing.
  • Stock days run high for your tradeYours is 78 against 6 for the middle of 123 comparable companies. That gap is working capital a buyer has to fund on day one, and it comes off the price.
  • No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.

What a buyer would like 3

  • 45 years of trading on fileLongevity is the cheapest evidence there is that the business is not one contract.
  • Sales per employee better than three quarters of your tradeYours is 83,124 against 52,234 for the middle of 299 comparable companies.
  • Debtor days better than three quarters of your tradeYours is 1 against 12 for the middle of 136 comparable companies.

What the register says

Owners

Nobody recorded with significant control.

Directors

  • 65since 1996
  • since 2004
  • 72since 2010
  • 76since 2014
  • 57since 2020
  • 39since 2022
  • 36since 2022
  • 80
Accounts on public record
Year toFiledTurnoverStaffCash
2026-01-312026-08-01£15M177£2.1M
2024-01-31£20M230£4.8M
2023-01-31£19M204£25M

A rough bracket, and why it is only that

0.40.9× sales
£5.9M
£13M

The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.

Prepared by Qapital from public records, against 105,750 companies that did publish a turnover. No figure here was supplied by the company and none of it is advice. What it is missing is everything that actually sets a price: profitability, contracts, customer concentration, and whoever would run it next.

Tell us the rest

Your turnover is on file, but the things that set a price are not: margin, customer concentration, who would run it next. Tell us where you are and we will read it properly.

Goes to one inbox. No list, no sequence, and we will not pass it on. We buy companies as well as advise on them, so if yours is one we would be interested in, we will tell you that before anything else happens.