What a buyer sees
POLTRONA FRAU (UK) LIMITED
Wholesale of household goods (other than musical instruments) n.e.c. · London · 04011725
15staff · FY2023
26years trading
84oldest owner on file
£170kcash at bank
Your turnover is on public record
filed£5.5Mfor the year to 2023
Unusual at this size, and it works in your favour: a buyer is reading your number rather than guessing at one.
What your filings show moving
Staff15
202114 → 152023
Cash at bank£170k
2021£474k → £170k2023
How you sit in your trade
slowest tenth typical fastest tenth youSales per employee£369,013in the middle half
£173,168£386,924£904,422
Debtor daysdays14below almost all
164677
Creditor daysdays20
112453
Stock daysdays174above almost all
2161142
Each spread is companies in the same trade and size that did publish a turnover. Creditor days are shown but not marked: neither end of that one is plainly good.
What a buyer would ask 5
- The newest accounts on file are 32 months oldAnyone looking at the company today is reading a year that has already ended. Whatever has improved since is invisible.
- One director on the registerA buyer's first question about a company run by one person is what happens to it if that person stops. It is usually the first thing priced.
- Everyone on the board is over 60There is no one on the register a buyer can see taking the business on. That is a discount if it stays that way and a negotiating point if it changes.
- Stock days run high for your tradeYours is 174 against 61 for the middle of 91 comparable companies. That gap is working capital a buyer has to fund on day one, and it comes off the price.
- No website on file against the companyThe first thing anyone does with a company number is look for the business behind it. Finding nothing is its own answer.
What a buyer would like 2
- 26 years of trading on fileLongevity is the cheapest evidence there is that the business is not one contract.
- Debtor days better than three quarters of your tradeYours is 14 against 46 for the middle of 85 comparable companies.
What the register says
Owners
- 58since 2016
- 84since 2016
Directors
- 63since 2009
| Year to | Turnover | Staff | Cash |
|---|---|---|---|
| 2023-12-31 | £5.5M | 15 | £170k |
| 2022-12-31 | £4.8M | 14 | £316k |
| 2021-12-31 | £3.7M | 14 | £474k |
A rough bracket, and why it is only that
0.35–0.55× sales£1.9M£3.0M
The turnover range is fitted on UK companies that did file one. The multiple is a published sector average from Dutch mid-market deals, not from your own numbers and not from your own market. Treat this as the opening bracket of a conversation, not a valuation.